“While fab’rik was born from a broken heart, it ended up being the thing that made my heart beat”. In 2001 after a break up with a long-term boyfriend, Dana asked herself the question, ‘what is my dream job’ then decided to chase it. After a year of writing a business plan, 14 banks saying no to a loan and a break in her first day of business, Dana opened her first boutique. With a mission to create a place where everyone could afford to feel beautiful, her concept was high style but without the high price tags. Her first store in Atlanta, GA soon became the go to spot to purchase your most complimented outfit and she realized she needed to grow that concept. She started franchising to allow other like-minded, big-hearted businesswomen to own their own fab’rik. Now with 40 locations and growing, fab’rik is well on its way to a becoming a household brand known for High Style with Heart.
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